/* Layout: one brand world. Ink bands for story and HQ, paper bands for proof. The slash is the only ornament. */
:root{
  color-scheme: dark;
  --ink:#0C0C0D; --ink-2:#141315; --ink-3:#1C1A1D; --ink-4:#29262A;
  --line:rgba(233,225,211,.12); --line-2:rgba(233,225,211,.24);
  --cream:#E9E1D3; --cream-dim:#ADA699;
  --paper:#F2EDE4; --paper-2:#E7DFD1; --on-paper:#1B1517; --on-paper-dim:#5C5355; --paper-line:rgba(27,21,23,.14);
  --burg:#6D1230; --burg-hi:#C9607F; --burg-soft:rgba(109,18,48,.38);
  --slate:#8D9096;
  --ok:#83BC97; --warn:#E3B464; --bad:#E57A72;
  --f-display:"Cormorant Garamond", Cormorant, Garamond, "Times New Roman", serif;
  --f-body:"Figtree", "Segoe UI", system-ui, -apple-system, sans-serif;
  --gutter-l:max(20px, env(safe-area-inset-left, 0px));
  --gutter-r:max(20px, env(safe-area-inset-right, 0px));
  --top:env(safe-area-inset-top, 0px);
  --r:6px;
}
*{box-sizing:border-box}
html{scroll-behavior:auto}
body{background:var(--ink);color:var(--cream);font-family:var(--f-body);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top, 0px);z-index:60;background:var(--ink)}
h1,h2,h3{font-family:var(--f-display);font-weight:600;line-height:1.02;letter-spacing:-.01em;text-wrap:balance;margin:0}
p{margin:0}
button,input,select,textarea{font:inherit;color:inherit}
button{cursor:pointer}
:focus-visible{outline:2px solid var(--burg-hi);outline-offset:3px;border-radius:3px}
.num{font-variant-numeric:tabular-nums}
.wrap{max-width:1200px;margin:0 auto;padding-left:var(--gutter-l);padding-right:var(--gutter-r)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:44px;padding:0 20px;border-radius:2px;border:1px solid transparent;font-weight:600;font-size:15px;transition:background .18s,border-color .18s,transform .18s}
.btn.primary{background:var(--burg);color:var(--cream)}
.btn.primary:hover{background:#82173A}
.btn.ghost{border-color:var(--line-2);background:transparent}
.btn.ghost:hover{border-color:var(--cream)}
.paper .btn.ghost{border-color:var(--paper-line);color:var(--on-paper)}
.btn.sm{min-height:36px;padding:0 14px;font-size:14px}
.btn.quiet{background:var(--ink-3);border-color:var(--line)}
.btn.quiet:hover{border-color:var(--line-2)}
.btn.danger{background:transparent;border-color:rgba(229,122,114,.4);color:var(--bad)}
.btn[disabled]{opacity:.5;cursor:not-allowed}

/* top bar */
.topbar{position:fixed;left:0;right:0;top:0;padding-top:var(--top);z-index:50;transition:transform .45s cubic-bezier(.22,1,.36,1);background:rgba(12,12,13,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.topbar .wrap{display:flex;align-items:center;gap:18px;height:60px}
.wordmark{font-family:var(--f-display);font-size:21px;letter-spacing:.32em;font-weight:600;background:none;border:0;padding:0;display:flex;align-items:center;gap:10px}
.wordmark svg{width:30px;height:20px}
.sitenav{display:flex;gap:4px;margin-left:auto}
.sitenav button{background:none;border:0;color:var(--cream-dim);padding:8px 10px;font-size:14px;border-radius:2px}
.sitenav button:hover{color:var(--cream)}
.topbar.hide{transform:translateY(-100%)}
html.lenis,html.lenis body{height:auto}.lenis.lenis-smooth [data-lenis-prevent]{overscroll-behavior:contain}.lenis.lenis-stopped{overflow:clip}
@media (max-width:860px){.sitenav{display:none}}

/* ===== SITE ===== */
.band{padding-block:clamp(72px,10vw,132px)}
.paper{background:var(--paper);color:var(--on-paper)}
.paper-2{background:var(--paper-2);color:var(--on-paper)}
.paper p.dim,.paper-2 p.dim{color:var(--on-paper-dim)}
p.dim{color:var(--cream-dim)}
.h2{font-size:clamp(40px,5.6vw,72px)}
.lede{font-size:clamp(17px,1.5vw,19px);max-width:36em;color:var(--cream-dim)}
.paper .lede,.paper-2 .lede{color:var(--on-paper-dim)}
.sec-head{display:grid;gap:18px;max-width:760px;margin-bottom:clamp(40px,6vw,72px)}
.tag{font-size:14px;font-weight:600;color:var(--burg-hi)}
.paper .tag,.paper-2 .tag{color:var(--burg)}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;overflow:hidden;padding-block:calc(92px + var(--top)) 80px;isolation:isolate}
.hero h1 .ln{display:block;overflow:hidden;padding-bottom:.06em;margin-bottom:-.06em}
.hero h1 .ln>span{display:inline-block;will-change:transform}
.h2 .ln{display:block;overflow:hidden;padding-bottom:.08em;margin-bottom:-.08em}
.h2 .lnx{display:inline-block;will-change:transform}
.mark-inner{width:100%;height:100%;will-change:transform}
.wipe{position:absolute;inset:0;pointer-events:none;clip-path:polygon(0 125%,100% 103%,100% 140%,0 140%)}
.wipe-b{background:var(--burg);z-index:3}
.wipe-p{background:var(--paper);z-index:4}
.noise{position:absolute;inset:0;z-index:-1;pointer-events:none}
.noise span{position:absolute;font-size:clamp(13px,1.2vw,17px);color:var(--slate);opacity:.3;white-space:nowrap;font-weight:500;will-change:transform,opacity}
.noise span[data-depth="2"]{font-size:clamp(15px,1.5vw,21px);opacity:.22}
.noise span[data-depth="0"]{opacity:.42}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center;width:100%}
.hero-copy{display:grid;gap:26px;min-width:0}
.hero h1{font-size:clamp(58px,9.6vw,138px);line-height:.92;color:var(--cream)}
.cta-row{display:flex;gap:12px;flex-wrap:wrap}
.hero-mark{position:relative;aspect-ratio:1/0.72;max-width:100%}
.hero-mark svg{width:100%;height:100%;overflow:visible}
.scroll-cue{position:absolute;left:50%;bottom:22px;transform:translateX(-50%);font-size:13px;color:var(--cream-dim);display:flex;gap:10px;align-items:center;background:none;border:0;padding:8px 12px;z-index:2}
.scroll-cue:hover{color:var(--cream)}
.scroll-cue i{width:1px;height:26px;background:linear-gradient(var(--slate),transparent)}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}.hero-mark{max-width:420px;order:-1;margin-inline:auto;width:70%}.hero{padding-block:calc(76px + var(--top)) 72px}}

/* market / search story: steps scroll on the left, the search card stays put on the right and follows the active step */
.story{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:clamp(36px,6vw,96px);align-items:start}
.story-steps{list-style:none;margin:0;padding:0;display:grid}
.sstep{min-height:62vh;display:grid;grid-template-columns:44px 1fr;gap:18px;align-content:center;padding-block:24px;opacity:.32;transition:opacity .5s ease}
.sstep.is-on{opacity:1}
.sstep .sn{width:40px;height:40px;border-radius:50%;border:1.5px solid var(--on-paper);display:grid;place-items:center;font-family:var(--f-display);font-weight:700;font-size:20px;transition:background .4s,color .4s,border-color .4s}
.sstep.is-on .sn{background:var(--burg);border-color:var(--burg);color:var(--cream)}
.sstep h3{font-size:clamp(28px,3vw,40px);margin-bottom:10px}
.sstep p{color:var(--on-paper-dim);max-width:30em}
.story-visual{position:sticky;top:calc(50vh - 290px);padding-block:24px}
.serp{margin:0;background:#FFFDF9;border:1px solid var(--paper-line);border-radius:12px;padding:18px;box-shadow:0 40px 70px -40px rgba(27,21,23,.45);display:grid;gap:12px;min-width:0}
.serp-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:6px}
.serp-steps i{height:3px;border-radius:2px;background:var(--paper-2);transition:background .5s}
.serp[data-stage="1"] .serp-steps i:nth-child(-n+1),.serp[data-stage="2"] .serp-steps i:nth-child(-n+2),.serp[data-stage="3"] .serp-steps i:nth-child(-n+3),.serp[data-stage="4"] .serp-steps i{background:var(--burg)}
.serp-bar{display:flex;align-items:center;gap:10px;border:1px solid var(--paper-line);border-radius:999px;padding:10px 16px;font-size:16px;color:var(--on-paper);min-height:46px;transition:box-shadow .5s,border-color .5s}
.serp[data-stage="1"] .serp-bar{border-color:var(--burg);box-shadow:0 0 0 4px rgba(109,18,48,.10)}
.serp-bar svg{width:18px;height:18px;flex:none;stroke:var(--on-paper-dim)}
.caret{width:1.5px;height:18px;background:var(--burg);animation:blink 1s steps(1) infinite}
.serp:not([data-stage="1"]) .caret{opacity:0;animation:none}
@keyframes blink{50%{opacity:0}}
.serp-map{position:relative;height:120px;border-radius:8px;background:#EFE8DC;overflow:hidden}
.road{position:absolute;background:#FFFDF9;border-radius:4px}
.road.r1{left:-5%;right:-5%;top:46%;height:8px;transform:rotate(-8deg)}
.road.r2{top:-10%;bottom:-10%;left:36%;width:7px;transform:rotate(12deg)}
.road.r3{top:-10%;bottom:-10%;left:70%;width:5px;transform:rotate(-20deg)}
.mpin{position:absolute;width:14px;height:14px;margin:-14px 0 0 -7px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:#B9AE9C;transition:transform .7s cubic-bezier(.34,1.4,.64,1),background .5s,opacity .5s}
.mpin.me{background:#B9AE9C;opacity:.55;z-index:2}
.mpin.me b{position:absolute;inset:-9px;border-radius:50%;border:2px solid var(--burg);opacity:0;transform:rotate(45deg)}
.serp[data-stage="2"] .mpin.me,.serp[data-stage="3"] .mpin.me{background:var(--on-paper-dim);opacity:1}
.serp[data-stage="4"] .mpin.me{background:var(--burg);opacity:1;transform:rotate(-45deg) scale(1.7)}
.serp[data-stage="4"] .mpin.me b{animation:ping 1.8s ease-out infinite}
.serp[data-stage="4"] .mpin.c{opacity:.45;transform:rotate(-45deg) scale(.8)}
@keyframes ping{0%{opacity:.7;transform:rotate(45deg) scale(.6)}100%{opacity:0;transform:rotate(45deg) scale(1.8)}}
.maplabel{position:absolute;left:10px;bottom:8px;font-size:11px;font-weight:600;color:var(--on-paper-dim)}
.serp-list{list-style:none;margin:0;padding:0;position:relative;height:calc(5 * 58px)}
.serp-list li{position:absolute;left:0;right:0;top:0;height:52px;border-radius:8px;padding:8px 12px;display:grid;grid-template-columns:26px 1fr auto auto;gap:10px;align-items:center;transition:transform .85s cubic-bezier(.65,0,.35,1),opacity .5s,background .5s,border-color .5s,box-shadow .6s;border:1px solid transparent}
.serp[data-stage="1"] .serp-list li{opacity:.3}
.serp-list .rk{font-size:13px;color:var(--on-paper-dim);font-weight:700}
.rt{display:grid;gap:1px;min-width:0}
.rt b{font-size:15px;color:var(--on-paper);font-weight:600}
.rt span{font-size:12px;color:var(--on-paper-dim)}
.serp-list li:not(.you):not(.gap) .rt b{color:#9C9289}
.serp-list li.gap{grid-template-columns:1fr;font-size:12px;color:var(--on-paper-dim);border-top:1px dashed var(--paper-line);border-radius:0;height:36px;padding-top:12px}
.serp[data-stage="4"] .serp-list li.gap{opacity:0}
.serp-list li.you{z-index:2;background:transparent}
.serp[data-stage="2"] .serp-list li.you,.serp[data-stage="3"] .serp-list li.you{border:1.5px dashed var(--burg);background:#FFF8F3}
.serp[data-stage="4"] .serp-list li.you{background:var(--paper);border-color:rgba(109,18,48,.4);box-shadow:0 18px 34px -18px rgba(109,18,48,.55)}
.tag{font-size:11px;font-weight:700;color:var(--burg);opacity:0;transition:opacity .4s}
.serp[data-stage="2"] .tag,.serp[data-stage="3"] .tag{opacity:1}
.callchip{font-size:13px;font-weight:600;background:var(--burg);color:var(--cream);padding:6px 14px;border-radius:999px;opacity:0;transform:scale(.8);transition:opacity .4s .5s,transform .5s .5s cubic-bezier(.34,1.5,.64,1)}
.serp[data-stage="4"] .callchip{opacity:1;transform:scale(1)}
.fixes{display:flex;flex-wrap:wrap;gap:8px;min-height:32px}
.fixes span{display:inline-flex;align-items:center;gap:7px;font-size:12px;font-weight:600;color:var(--on-paper);background:var(--paper);border:1px solid var(--paper-line);border-radius:999px;padding:5px 11px 5px 7px;opacity:0;transform:translateY(8px);transition:opacity .45s,transform .45s cubic-bezier(.22,1,.36,1)}
.fixes span i{width:16px;height:16px;border-radius:50%;background:var(--burg);position:relative;flex:none}
.fixes span i::after{content:"";position:absolute;left:5px;top:3px;width:4px;height:8px;border:solid var(--cream);border-width:0 2px 2px 0;transform:rotate(45deg)}
.serp[data-stage="3"] .fixes span,.serp[data-stage="4"] .fixes span{opacity:1;transform:none}
.serp[data-stage="3"] .fixes span:nth-child(2){transition-delay:.3s}
.serp[data-stage="3"] .fixes span:nth-child(3){transition-delay:.6s}
.serp figcaption{font-size:13px;color:var(--on-paper-dim);font-weight:600}
.facts-row{display:grid;grid-template-columns:1fr 1.2fr;gap:clamp(28px,5vw,72px);margin-top:clamp(48px,7vw,96px);align-items:start}
.facts{display:grid;gap:0}
.fact{border-top:1px solid var(--paper-line);padding:18px 0;display:grid;gap:4px}
.fact:last-child{border-bottom:1px solid var(--paper-line)}
.fact h3{font-size:24px}
.fact p{color:var(--on-paper-dim);font-size:15px}
@media (max-width:860px){
  .story{grid-template-columns:1fr;gap:0}
  .story-visual{grid-row:1;top:calc(8px + var(--top));z-index:3;padding-block:6px;background:var(--paper)}
  .serp{padding:10px 12px;gap:7px;border-radius:10px}
  .serp-map{display:none}
  .serp-bar{min-height:40px;padding:7px 14px;font-size:15px}
  .serp-list{height:calc(5 * 42px)}
  .serp-list li{height:40px;padding:4px 10px}
  .serp-list li.gap{height:28px;padding-top:6px}
  .rt span{display:none}
  .fixes span{font-size:11px;padding:3px 9px 3px 5px}
  .sstep{min-height:46vh;align-content:start;padding-top:28px}
  .facts-row{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){.serp-list li,.mpin,.fixes span,.callchip{transition:none}}

/* services horizontal */
#services{overflow:hidden;padding-block:clamp(64px,8vw,100px)}
#services .sec-head{margin-bottom:40px}
.svc-track{display:flex;gap:clamp(18px,2.4vw,32px);padding-left:var(--gutter-l);padding-right:var(--gutter-r);width:max-content}
.svc .viz{will-change:transform}
.svc{width:min(70vw,760px);flex:none;background:var(--ink-2);border:1px solid var(--line);border-radius:4px;padding:clamp(26px,3.4vw,44px);display:grid;grid-template-columns:1fr 210px;gap:32px;transform-origin:50% 50%;will-change:transform}
.svc h3{font-size:clamp(32px,3.6vw,48px)}
.svc .body{display:grid;gap:16px;align-content:start;min-width:0}
.svc ul{margin:6px 0 0;padding:0;list-style:none;display:grid;gap:9px}
.svc li{padding-left:20px;position:relative;font-size:15px;color:var(--cream-dim)}
.svc li::before{content:"";position:absolute;left:0;top:.72em;width:11px;height:1.5px;background:var(--burg-hi);transform:rotate(-24deg)}
.svc .viz{border:1px solid var(--line);border-radius:4px;background:var(--ink);padding:14px;display:grid;gap:8px;align-content:center;min-height:220px}
.viz .bw{border:1px solid var(--line-2);border-radius:3px;height:100%;display:grid;grid-template-rows:14px 1fr;overflow:hidden}
.viz .bw .chrome{background:var(--ink-3);display:flex;gap:4px;align-items:center;padding-left:6px}
.viz .bw .chrome i{width:4px;height:4px;border-radius:50%;background:var(--slate)}
.viz .bw .pg{padding:12px;display:grid;gap:8px;align-content:start}
.viz .bar{height:8px;border-radius:4px;background:var(--ink-4)}
.viz .bar.c{background:var(--burg);width:50%;height:22px;border-radius:2px}
.viz .cpl{display:flex;align-items:flex-end;gap:6px;height:120px}
.viz .cpl i{flex:1;background:var(--ink-4);border-radius:2px 2px 0 0}
.viz .cpl i:last-child{background:var(--burg-hi)}
.viz .cap{font-size:12px;color:var(--slate)}
.viz .grid9{display:grid;grid-template-columns:repeat(3,1fr);gap:5px}
.viz .grid9 i{aspect-ratio:1;background:var(--ink-4);border-radius:2px}
.viz .grid9 i:nth-child(3n+1){background:var(--burg-soft)}
.viz .pin{display:grid;gap:7px}
.viz .pin div{display:flex;gap:8px;align-items:center;font-size:12px;color:var(--slate)}
.viz .pin div b{width:18px;height:18px;border-radius:50%;background:var(--ink-4);display:grid;place-items:center;font-size:10px;color:var(--cream)}
.viz .pin div.me{color:var(--cream)}
.viz .pin div.me b{background:var(--burg)}
@media (max-width:860px){
  .svc-track{flex-direction:column;width:auto}
  .svc{width:auto;grid-template-columns:1fr}
  .svc .viz{min-height:150px}
}

/* process */
.process{position:relative;display:grid;gap:clamp(34px,5vw,60px);padding-left:68px;max-width:820px}
.process .rail{position:absolute;left:21px;top:8px;bottom:8px;width:2px;background:var(--paper-line)}
.process .rail i{position:absolute;inset:0;background:var(--burg);transform-origin:50% 0;transform:scaleY(1)}
.step{position:relative;display:grid;gap:8px}
.step .node{position:absolute;left:-68px;top:0;width:44px;height:44px;border-radius:50%;border:2px solid var(--burg);background:var(--paper);display:grid;place-items:center;font-family:var(--f-display);font-size:22px;font-weight:700;color:var(--burg)}
.step .node i{position:absolute;inset:4px;border-radius:50%;background:var(--burg);transform:scale(var(--on,1))}
.step .node em{position:absolute;font-style:normal;color:var(--burg)}
.step .node span{position:relative;z-index:1;color:var(--cream);opacity:var(--on,1)}
.step h3,.step p{opacity:calc(.28 + .72 * var(--on,1))}
.step h3{transform:translateX(calc((1 - var(--on,1)) * 16px))}
.step h3{font-size:clamp(30px,3.4vw,44px)}
.step p{color:var(--on-paper-dim);max-width:34em}

/* metrics */
.vs{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,6vw,96px);align-items:start}
.vs h3{font-family:var(--f-body);font-size:14px;font-weight:600;color:var(--slate);margin-bottom:18px;letter-spacing:0}
.vs ul{list-style:none;margin:0;padding:0;display:grid;gap:6px}
.vs li{font-family:var(--f-display);font-size:clamp(34px,4.6vw,64px);line-height:1.08;font-weight:600;position:relative;width:max-content;max-width:100%;transform-origin:0 50%}
.vanity li{color:var(--cream)}
.vs li{will-change:transform,opacity}
.vanity li s{text-decoration:none}
.vanity li .strike{position:absolute;left:-4px;right:-4px;top:55%;height:3px;background:var(--burg-hi);transform-origin:0 50%;transform:scaleX(1)}
.real li{color:var(--cream)}
@media (max-width:640px){.vs{grid-template-columns:1fr}}



/* packages */
.pk-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;align-items:stretch}
.pk-grid .pk.feature{position:relative;z-index:2}
.pk{background:var(--ink-2);border:1px solid var(--line);border-radius:4px;padding:30px;display:grid;gap:18px;align-content:start;will-change:transform}
.pk.feature{background:var(--ink-3);border-color:rgba(201,96,127,.5)}
.pk h3{font-size:36px}
.pk .price{font-family:var(--f-display);font-size:52px;font-weight:600;line-height:1}
.pk .price small{font-family:var(--f-body);font-size:15px;color:var(--cream-dim);font-weight:500}
.pk .for{color:var(--cream-dim);font-size:15px}
.pk ul{margin:0;padding:0;list-style:none;display:grid;gap:10px;border-top:1px solid var(--line);padding-top:18px}
.pk li{font-size:15px;padding-left:20px;position:relative}
.pk li::before{content:"";position:absolute;left:0;top:.72em;width:11px;height:1.5px;background:var(--burg-hi);transform:rotate(-24deg)}
.pk .ribbon{justify-self:start;font-size:12px;font-weight:700;padding:4px 10px;border-radius:999px;background:var(--burg);color:var(--cream)}
.sites{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:56px}
.site-card{border-top:1px solid var(--line-2);padding-top:18px;display:grid;gap:8px}
.site-card h4{margin:0;font-size:17px;font-weight:600}
.site-card .p{font-family:var(--f-display);font-size:38px;font-weight:600;line-height:1}
.site-card p{font-size:14px;color:var(--cream-dim)}
.fine{margin-top:30px;font-size:14px;color:var(--cream-dim);display:grid;gap:6px;max-width:62em}
@media (max-width:900px){.pk-grid,.sites{grid-template-columns:1fr}}

/* team */
.team-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.founder{border-top:2px solid var(--on-paper);padding-top:20px;display:grid;gap:8px}
.founder h3{font-size:30px}
.founder .role{font-size:14px;font-weight:600;color:var(--burg)}
.founder p{color:var(--on-paper-dim);font-size:15px}
.pointer{margin-top:64px;display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(28px,5vw,72px);align-items:start}
.pointer p{color:var(--on-paper-dim)}
.values{display:grid;grid-template-columns:1fr 1fr;gap:22px 28px}
.values div{display:grid;gap:4px}
.values h4{margin:0;font-family:var(--f-display);font-size:24px;font-weight:600}
.values p{font-size:14px}
@media (max-width:860px){.team-grid,.pointer{grid-template-columns:1fr}}

/* audit */
.audit-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,6vw,88px);align-items:start}
.spots{display:flex;gap:10px;align-items:center;margin-top:8px}
.spots i{width:34px;height:10px;transform:skewX(-28deg);border:1px solid var(--burg-hi)}
.spots i.on{background:var(--burg-hi)}
.spots span{font-size:14px;color:var(--cream-dim);margin-left:6px}
.form{display:grid;gap:14px;background:var(--ink-2);border:1px solid var(--line);border-radius:4px;padding:clamp(22px,3vw,34px)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.fld{display:grid;gap:6px;min-width:0}
.fld label{font-size:13px;font-weight:600;color:var(--cream-dim)}
.fld input,.fld select,.fld textarea{background:var(--ink);border:1px solid var(--line-2);border-radius:3px;padding:10px 12px;min-height:44px;width:100%}
.fld textarea{min-height:90px;resize:vertical}
.fld input:focus,.fld select:focus,.fld textarea:focus{outline:none;border-color:var(--burg-hi)}
.fld .hint{font-size:12px;color:var(--slate)}
.fld .err{font-size:12px;color:var(--bad)}
.copybox{border:1px dashed var(--line-2);border-radius:3px;padding:14px;display:grid;gap:10px;font-size:14px}
.copybox pre{margin:0;white-space:pre-wrap;font-family:inherit;color:var(--cream-dim);max-height:180px;overflow:auto}
@media (max-width:860px){.audit-grid{grid-template-columns:1fr}}
@media (max-width:520px){.row2{grid-template-columns:1fr}}

.site-foot{border-top:1px solid var(--line);padding-block:40px;color:var(--slate);font-size:14px}
.site-foot .wrap{display:flex;flex-wrap:wrap;gap:16px 32px;justify-content:space-between;align-items:center}


/* ===== phone-first additions ===== */
.menu-btn{display:none;width:44px;height:44px;border:1px solid var(--line-2);background:none;border-radius:3px;flex-direction:column;justify-content:center;align-items:center;gap:6px;margin-left:4px}
.menu-btn span{display:block;width:18px;height:1.5px;background:var(--cream);transition:transform .3s}
.menu-btn[aria-expanded="true"] span:first-child{transform:translateY(3.75px) rotate(45deg)}
.menu-btn[aria-expanded="true"] span:last-child{transform:translateY(-3.75px) rotate(-45deg)}
.mnav{position:fixed;inset:0;z-index:48;background:var(--ink);padding-top:calc(76px + var(--top));padding-bottom:env(safe-area-inset-bottom,0px);overflow:auto}
.mnav-in{display:grid;gap:4px;padding-left:var(--gutter-l);padding-right:var(--gutter-r)}
.mnav-in button:not(.btn){background:none;border:0;border-bottom:1px solid var(--line);text-align:left;font-family:var(--f-display);font-size:40px;font-weight:600;padding:14px 0;color:var(--cream)}
.mnav-in .btn{margin-top:22px;min-height:54px;font-size:17px}
.mnav-in .btn.ghost{margin-top:4px}
.mcta{position:fixed;left:0;right:0;bottom:0;z-index:45;display:none;gap:10px;padding:10px var(--gutter-r) calc(10px + env(safe-area-inset-bottom,0px)) var(--gutter-l);background:rgba(12,12,13,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-top:1px solid var(--line);transform:translateY(110%);transition:transform .4s cubic-bezier(.22,1,.36,1)}
.mcta .btn.primary{flex:1;min-height:50px;font-size:16px}
.mcta .btn.ghost{min-height:50px}
.mcta.show{transform:none}
.mobile-only{display:none}
@media (max-width:860px){
  .menu-btn{display:flex}
  .wordmark{margin-right:auto}
  .mcta{display:flex}
  .topbar .wrap{height:64px}
  .wordmark{font-size:19px;letter-spacing:.26em}
  .cta-row .btn{flex:1 1 auto;min-height:52px;font-size:16px}
  .hero h1{font-size:clamp(54px,15vw,84px)}
  .lede{font-size:17px}
  .h2{font-size:clamp(38px,10.5vw,56px)}
  .band{padding-block:72px}
  .sec-head{margin-bottom:36px}
  .svc{padding:24px 20px;gap:20px}
  .svc h3{font-size:30px}
  .svc li{font-size:15px}
  .process{padding-left:58px}
  .step .node{left:-58px;width:40px;height:40px}
  .process .rail{left:19px}
  .vs li{font-size:clamp(30px,9vw,44px)}
  .pk{padding:24px 20px}
  .pk .price{font-size:46px}
  .founder h3{font-size:28px}
  .values{grid-template-columns:1fr}
  .form{padding:20px 16px}
  .fld input,.fld select,.fld textarea{min-height:50px;font-size:16px}
  .form .btn.primary{min-height:54px;font-size:16px}
  .site-foot{padding-bottom:calc(96px + env(safe-area-inset-bottom,0px))}
  .scroll-cue{display:none}
  .mobile-only{display:revert}
  .desk-only{display:none}
}
@media (min-width:861px){.hq-nav .short{display:none}}
/* phone pipeline */
@media (prefers-reduced-motion:reduce){*{transition:none!important;animation:none!important}}

/* ===== public site v2 ===== */
.btn svg,.iconbtn svg{width:16px;height:16px;flex:none}
a{color:inherit}
.sitenav a,.mnav-in a{text-decoration:none}
.sitenav a{color:var(--cream-dim);padding:8px 10px;font-size:14px;border-radius:2px}
.sitenav a:hover{color:var(--cream)}
.sitenav a.cta{color:var(--cream);border:1px solid var(--line-2);margin-left:6px}
.sitenav a.cta:hover{border-color:var(--cream)}
a.btn{text-decoration:none}
.mnav-in a:not(.btn){display:block;border-bottom:1px solid var(--line);font-family:var(--f-display);font-size:38px;font-weight:600;padding:12px 0;color:var(--cream)}
.wordmark{text-decoration:none;color:var(--cream)}
/* hero: no pin, a diagonal edge hands off to the paper section */
.hero{min-height:min(94svh,900px)}
.hero .where{font-size:14px;color:var(--slate)}
.hero-edge{position:absolute;left:0;right:0;bottom:0;height:clamp(50px,8vw,110px);z-index:2;pointer-events:none}
.hero-edge::before{content:"";position:absolute;inset:0;background:var(--burg);clip-path:polygon(0 100%,100% 0,100% 9%,0 109%)}
.hero-edge::after{content:"";position:absolute;inset:0;background:var(--cream);opacity:.85;clip-path:polygon(0 100%,100% 0,100% 1.5%,0 101.5%);transform:translateY(-14px)}
/* the mark: idle float, a glint that runs along the slash, 3D tilt toward the cursor, tap or hover to replay the cut */
.hero-mark{cursor:pointer;perspective:900px;-webkit-tap-highlight-color:transparent}
.hero-mark:focus-visible{outline:2px solid var(--burg-hi);outline-offset:8px;border-radius:6px}
.hero-mark .mark-inner{transform-style:preserve-3d}
.hero-mark svg{animation:markFloat 7s ease-in-out infinite;filter:drop-shadow(0 30px 40px rgba(109,18,48,.35))}
.glint{animation:glint 4.6s cubic-bezier(.6,0,.3,1) 2s infinite}
@keyframes glint{0%{transform:translateX(0)}38%,100%{transform:translateX(600px)}}
@keyframes markFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
@media (prefers-reduced-motion:reduce){.hero-mark svg,.glint{animation:none}}
#services{padding-top:clamp(64px,8vw,112px)}
/* story steps shorter */
.sstep{min-height:46vh}
/* services grid */
.svc-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.svc-grid .svc{width:auto;grid-template-columns:minmax(0,1fr) 170px;gap:24px;padding:clamp(22px,2.6vw,34px)}
.svc-grid .svc h3{font-size:clamp(28px,2.8vw,38px)}
.svc .more{font-size:14px;font-weight:600;color:var(--burg-hi);text-decoration:none;margin-top:6px;justify-self:start;padding:6px 0}
.svc .more:hover{color:var(--cream)}
@media (max-width:980px){.svc-grid{grid-template-columns:1fr}}
@media (max-width:560px){.svc-grid .svc{grid-template-columns:1fr}.svc-grid .svc .viz{min-height:120px}}
/* proof */
.proof{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,72px);align-items:start}
.case{background:var(--ink-2);border:1px solid var(--line);border-radius:4px;padding:clamp(22px,3vw,34px);display:grid;gap:16px}
.case .label{font-size:13px;font-weight:600;color:var(--burg-hi)}
.case h3{font-size:clamp(30px,3.4vw,42px)}
.case ul{margin:0;padding:0;list-style:none;display:grid;gap:9px}
.case li{padding-left:20px;position:relative;font-size:15px;color:var(--cream-dim)}
.case li::before{content:"";position:absolute;left:0;top:.72em;width:11px;height:1.5px;background:var(--burg-hi);transform:rotate(-24deg)}
.case-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;border-top:1px solid var(--line);padding-top:16px}
.case-stats div{display:grid;gap:2px}
.case-stats b{font-family:var(--f-display);font-size:40px;line-height:1}
.case-stats span{font-size:13px;color:var(--slate)}
.founding{display:grid;gap:14px;border:1px dashed var(--line-2);border-radius:4px;padding:clamp(22px,3vw,34px)}
.founding h3{font-size:30px}
@media (max-width:860px){.proof{grid-template-columns:1fr}}
/* pricing */
.pk .owner{font-size:13px;color:var(--slate)}
/* form */
.req{color:var(--burg-hi);font-weight:700}
.consent{font-size:13px;color:var(--slate)}
.consent a{color:var(--cream-dim)}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.thanks{display:grid;gap:10px;border:1px solid rgba(131,188,151,.45);background:rgba(131,188,151,.08);border-radius:4px;padding:18px}
.thanks b{font-size:17px}
.fld input:user-invalid{border-color:var(--bad)}
/* footer */
.site-foot{border-top:1px solid var(--line);padding-block:56px 40px;color:var(--cream-dim);font-size:14px}
.foot-grid{display:grid;grid-template-columns:1.3fr repeat(2,1fr);gap:28px}
.foot-grid h4{margin:0 0 10px;font-size:13px;font-weight:600;color:var(--slate)}
.foot-grid ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.foot-grid a{text-decoration:none;color:var(--cream-dim)}
.foot-grid a:hover{color:var(--cream)}
.foot-brand{display:grid;gap:10px;align-content:start}
.foot-brand .wordmark{font-size:19px}
.foot-base{margin-top:36px;padding-top:20px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:12px 24px;justify-content:space-between;color:var(--slate);font-size:13px}
@media (max-width:860px){.foot-grid{grid-template-columns:1fr 1fr}.foot-brand{grid-column:1/-1}}
/* inner pages */
.page-hero{padding-block:calc(120px + var(--top)) 56px;border-bottom:1px solid var(--line)}
.page-hero .crumb{font-size:14px;color:var(--slate);margin-bottom:18px;display:flex;gap:8px;flex-wrap:wrap}
.page-hero .crumb a{color:var(--cream-dim);text-decoration:none}
.page-hero h1{font-size:clamp(46px,7vw,96px);line-height:.95;max-width:14ch}
.page-hero .lede{margin-top:22px}
.page-hero .cta-row{margin-top:28px}
.page-body{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr);gap:clamp(32px,6vw,96px);align-items:start}
.prose{display:grid;gap:18px;max-width:40em}
.prose h2{font-size:clamp(30px,3.4vw,42px);margin-top:18px}
.prose p,.prose li{color:var(--on-paper-dim)}
.prose ul{margin:0;padding-left:0;list-style:none;display:grid;gap:10px}
.prose li{padding-left:22px;position:relative}
.prose li::before{content:"";position:absolute;left:0;top:.72em;width:12px;height:1.5px;background:var(--burg);transform:rotate(-24deg)}
.prose a{color:var(--burg);font-weight:600}
.aside{position:sticky;top:96px;display:grid;gap:14px;background:var(--ink);color:var(--cream);border-radius:4px;padding:26px}
.aside h3{font-size:28px}
.aside p{color:var(--cream-dim);font-size:15px}
.aside .btn{width:100%}
.faq{display:grid;gap:0;margin-top:8px}
.faq details{border-top:1px solid var(--paper-line);padding:16px 0}
.faq details:last-child{border-bottom:1px solid var(--paper-line)}
.faq summary{cursor:pointer;font-weight:600;color:var(--on-paper);list-style:none;display:flex;justify-content:space-between;gap:16px;min-height:28px}
.faq summary::after{content:"+";font-size:22px;line-height:1;color:var(--burg)}
.faq details[open] summary::after{content:"–"}
.faq details p{margin-top:10px}
.related{display:flex;flex-wrap:wrap;gap:10px}
.related a{border:1px solid var(--paper-line);border-radius:999px;padding:9px 16px;font-size:14px;font-weight:600;text-decoration:none;color:var(--on-paper);min-height:44px;display:inline-flex;align-items:center}
.related a:hover{border-color:var(--burg)}
@media (max-width:860px){.page-body{grid-template-columns:1fr}.aside{position:static}.page-hero{padding-block:calc(100px + var(--top)) 44px}}

.facts.three{grid-template-columns:repeat(3,minmax(0,1fr));gap:0 28px}
.facts.three .fact{border-bottom:1px solid var(--paper-line)}
#values{grid-template-columns:repeat(3,minmax(0,1fr));margin-top:56px}
.founding .spots span{color:var(--on-paper-dim)}
.founding .spots i{border-color:var(--burg)}
.founding .spots i.on{background:var(--burg)}
.case p.dim{color:var(--cream-dim)}
@media (max-width:860px){.facts.three{grid-template-columns:1fr}.facts.three .fact{border-bottom:0}.facts.three .fact:last-child{border-bottom:1px solid var(--paper-line)}#values{grid-template-columns:1fr}}
@media (max-width:520px){#values{grid-template-columns:1fr}}

/* ===== v3: trust, outcomes, process detail, faq, cut effect ===== */
.trust{list-style:none;margin:4px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px 18px}
.trust li{font-size:14px;color:var(--cream-dim);display:flex;align-items:center;gap:8px}
.trust li::before{content:"";width:12px;height:2px;background:var(--burg-hi);transform:rotate(-30deg);flex:none}
.svc .outcome{font-size:15px;color:var(--cream);background:var(--ink-3);border-left:2px solid var(--burg-hi);padding:10px 12px;border-radius:0 3px 3px 0}
.svc .outcome b{color:var(--burg-hi);font-weight:600}
.svc .best{font-size:14px;color:var(--cream-dim)}
.svc .best b{color:var(--cream);font-weight:600;margin-right:4px}
.includes{margin-top:22px;border:1px solid var(--line);border-radius:4px;padding:22px clamp(18px,3vw,30px);display:grid;grid-template-columns:200px 1fr;gap:18px;align-items:center}
.includes h3{font-size:26px}
.includes ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:10px}
.includes li{font-size:14px;font-weight:600;border:1px solid var(--line-2);border-radius:999px;padding:8px 14px}
@media (max-width:860px){.includes{grid-template-columns:1fr}}
.step .part{font-size:14px;color:var(--on-paper);background:var(--paper-2);border-radius:3px;padding:8px 12px;max-width:34em;opacity:1!important}
.step .part b{font-weight:600;color:var(--burg)}
.tagfree{font-family:var(--f-body);font-size:13px;font-weight:700;background:var(--burg);color:var(--cream);padding:3px 10px;border-radius:999px;vertical-align:middle;letter-spacing:0}
.step-cta{margin-top:44px;display:flex;align-items:center;gap:18px;flex-wrap:wrap;padding-left:68px}
.step-cta p{font-family:var(--f-display);font-size:30px;font-weight:600}
@media (max-width:860px){.step-cta{padding-left:0}}
.founder{grid-template-columns:auto 1fr;align-items:start;column-gap:16px}
.founder .mono{grid-row:span 3;width:56px;height:56px;border-radius:50%;background:var(--ink);color:var(--cream);display:grid;place-items:center;font-family:var(--f-display);font-size:22px;font-weight:700;letter-spacing:.04em;position:relative;overflow:hidden}
.founder .mono::after{content:"";position:absolute;left:-10%;right:-10%;top:52%;height:3px;background:var(--burg-hi);transform:rotate(-30deg)}
.proof-mini{margin-top:40px;background:var(--ink);color:var(--cream);border-radius:4px;padding:22px clamp(18px,3vw,30px);display:grid;gap:10px;max-width:880px}
.proof-mini .label{font-size:13px;font-weight:600;color:var(--burg-hi)}
.proof-mini p{color:var(--cream-dim);font-size:15px;max-width:62em}
.proof-mini p b{color:var(--cream);font-weight:600}
.faq-home{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(28px,5vw,80px);align-items:start}
.faq-home .faq summary{font-size:17px;min-height:44px;align-items:center}
.faq-home .faq p{color:var(--on-paper-dim);max-width:40em}
@media (max-width:860px){.faq-home{grid-template-columns:1fr}}
.audit-get{display:grid;gap:12px;border:1px solid var(--line);border-radius:4px;padding:20px}
.audit-get h3{font-size:24px}
.audit-get ul{margin:0;padding:0;list-style:none;display:grid;gap:9px}
.audit-get li{padding-left:22px;position:relative;font-size:15px}
.audit-get li::before{content:"";position:absolute;left:0;top:.45em;width:9px;height:5px;border:solid var(--burg-hi);border-width:0 0 2px 2px;transform:rotate(-45deg)}
.streak{position:absolute;left:0;top:0;width:170vmax;height:3px;pointer-events:none;z-index:1;opacity:0;background:linear-gradient(90deg,transparent,rgba(233,225,211,.15) 20%,#fff 50%,rgba(233,225,211,.15) 80%,transparent);box-shadow:0 0 18px 2px rgba(201,96,127,.55);transform-origin:0 50%}
.mark-hint{position:absolute;right:6%;bottom:-6px;font-size:12px;color:var(--slate);opacity:.8;pointer-events:none}
@media (hover:hover) and (pointer:fine){.mark-hint{display:none}}
.topbar.hide{transform:translateY(-100%)}

/* ===== v4: lighter middle, dark hero and close, 3D opening ===== */
:root{--light:#FAF7F2;--light-2:#F2EDE4;--card:#FFFDF9;--ink-soft:#2A2427}
.light{background:var(--light);color:var(--on-paper)}
.light-2{background:var(--light-2);color:var(--on-paper)}
.light .lede,.light-2 .lede{color:var(--on-paper-dim)}
.light p.dim,.light-2 p.dim{color:var(--on-paper-dim)}
/* hero: canvas behind the copy, flat logo as fallback and tap target */
#hero3d{position:absolute;inset:0;width:100%;height:100%;z-index:0;display:block;pointer-events:none}
.hero-grid{position:relative;z-index:2}
.hero .noise{z-index:1}
.hero .streak{z-index:3}
.hero-mark svg{transition:opacity .6s ease}
.hero.has3d .hero-mark svg{opacity:0;animation:none}
.hero.has3d .noise{opacity:.55}
.hero-edge{z-index:4}
/* hero hands off into the light section: paper wedge with the burgundy slash and a cream hairline */
.hero-edge::before{background:var(--light);clip-path:polygon(0 100%,100% 0,100% 100%)}
.hero-edge::after{background:var(--burg);opacity:1;transform:none;clip-path:polygon(0 100%,100% 0,100% 7%,0 107%)}
/* services on light */
#services .svc{background:var(--card);border:1px solid var(--paper-line);color:var(--on-paper);box-shadow:0 1px 0 rgba(27,21,23,.04);transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s,border-color .35s}
#services .svc:hover{transform:translateY(-4px);box-shadow:0 24px 40px -28px rgba(27,21,23,.35);border-color:rgba(109,18,48,.28)}
#services .svc li{color:var(--on-paper-dim)}
#services .svc li::before,#pricing .pk:not(.feature) li::before{background:var(--burg)}
#services .svc .dim{color:var(--on-paper-dim)}
#services .svc .outcome{background:#F6EFE6;color:var(--on-paper);border-left-color:var(--burg)}
#services .svc .outcome b{color:var(--burg)}
#services .svc .best{color:var(--on-paper-dim)}
#services .svc .best b{color:var(--on-paper)}
#services .svc .more{color:var(--burg);position:relative}
#services .svc .more::after{content:"";position:absolute;left:0;right:0;bottom:2px;height:1.5px;background:currentColor;transform:scaleX(.25);transform-origin:0 50%;transition:transform .35s cubic-bezier(.22,1,.36,1)}
#services .svc .more:hover{color:var(--burg)}
#services .svc .more:hover::after{transform:scaleX(1)}
#services .svc .viz{background:var(--light-2);border-color:var(--paper-line)}
#services .viz .bw{border-color:var(--paper-line);background:var(--card)}
#services .viz .bw .chrome{background:var(--paper-2)}
#services .viz .bar{background:#E4DCCE}
#services .viz .bar.c,#services .viz .cpl i:last-child{background:var(--burg)}
#services .viz .cpl i{background:#DDD3C3}
#services .viz .grid9 i{background:#E4DCCE}
#services .viz .grid9 i:nth-child(3n+1){background:rgba(109,18,48,.55)}
#services .viz .cap,#services .viz .pin div{color:var(--on-paper-dim)}
#services .viz .pin div b{background:#DDD3C3;color:var(--on-paper)}
#services .viz .pin div.me{color:var(--on-paper);font-weight:600}
#services .viz .pin div.me b{background:var(--burg);color:var(--cream)}
#services .includes{background:var(--ink);color:var(--cream);border:0;margin-top:26px}
#services .includes li{border-color:var(--line-2)}
/* process: four step cards on a track that fills as you scroll */
.steps4{position:relative}
.steps4 ol{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;position:relative}
.st-track{position:absolute;left:0;right:0;top:26px;height:2px;background:var(--paper-line)}
.st-track i{position:absolute;inset:0;background:var(--burg);transform-origin:0 50%;transform:scaleX(var(--p,1))}
.st{position:relative;background:var(--card);border:1px solid var(--paper-line);border-radius:4px;padding:64px 22px 22px;display:grid;gap:10px;align-content:start;transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s}
.st:hover{transform:translateY(-4px);box-shadow:0 24px 40px -30px rgba(27,21,23,.35)}
.st-n{position:absolute;top:8px;left:18px;width:38px;height:38px;border-radius:50%;background:var(--burg);color:var(--cream);display:grid;place-items:center;font-family:var(--f-display);font-weight:700;font-size:17px;box-shadow:0 0 0 6px var(--light-2)}
.st-when{position:absolute;top:16px;right:18px;font-size:12px;font-weight:600;color:var(--burg)}
.st h3{font-size:28px;display:flex;flex-wrap:wrap;gap:8px;align-items:center}
.st p{color:var(--on-paper-dim);font-size:15px}
.st .part{background:var(--light-2);color:var(--on-paper);border-radius:3px;padding:9px 12px;font-size:14px;margin-top:auto}
.st .part b{color:var(--burg);font-weight:600}
#process .step-cta{padding-left:0}
@media (max-width:1060px){.steps4 ol{grid-template-columns:repeat(2,minmax(0,1fr))}.st-track{display:none}}
@media (max-width:620px){.steps4 ol{grid-template-columns:1fr}}
/* pricing on light: white cards, the recommended plan in ink */
#pricing .pk{background:var(--card);border:1px solid var(--paper-line);color:var(--on-paper);transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s}
#pricing .pk:hover{box-shadow:0 30px 50px -34px rgba(27,21,23,.4)}
#pricing .pk ul{border-top-color:var(--paper-line)}
#pricing .pk .for,#pricing .pk .price small{color:var(--on-paper-dim)}
#pricing .pk.feature{background:var(--ink);color:var(--cream);border-color:var(--ink);box-shadow:0 40px 60px -36px rgba(12,12,13,.6)}
#pricing .pk.feature ul{border-top-color:var(--line)}
#pricing .pk.feature .for,#pricing .pk.feature .price small{color:var(--cream-dim)}
#pricing .site-card{border-top-color:var(--paper-line)}
#pricing .site-card p,#pricing .fine{color:var(--on-paper-dim)}
.plan-help{margin-top:34px;display:flex;flex-wrap:wrap;gap:16px 28px;align-items:center;justify-content:space-between;background:var(--card);border:1px solid var(--paper-line);border-left:3px solid var(--burg);border-radius:4px;padding:22px clamp(18px,3vw,30px)}
.plan-help h3{font-size:28px}
.plan-help p{color:var(--on-paper-dim);max-width:44em}
/* team on light */
#team .founder{border-top-color:var(--on-paper);padding-top:22px}
#team .founder .mono{background:var(--ink)}
#team .lede+.lede{margin-top:4px}
.btn.ghost:where(.light *,.light-2 *,.paper *){border-color:var(--paper-line);color:var(--on-paper)}
.btn.ghost:where(.light *,.light-2 *,.paper *):hover{border-color:var(--on-paper)}
.btn.primary{transition:background .2s,transform .2s,box-shadow .25s}
.btn.primary:hover{transform:translateY(-1px);box-shadow:0 10px 24px -12px rgba(109,18,48,.7)}

/* ===== v5: multi-page site: navigation, page heroes, home summary, transitions ===== */
.skip{position:absolute;left:12px;top:-60px;z-index:200;background:var(--cream);color:var(--ink);padding:10px 14px;border-radius:3px;font-weight:600;text-decoration:none}
.skip:focus{top:calc(10px + var(--top))}
/* top bar: clear labels, the current page marked, a slash indicator that glides between items */
.topbar .wrap{gap:22px}
.sitenav{position:relative;gap:2px;align-items:center}
.sitenav a{font-size:15px;color:var(--cream-dim);padding:10px 12px;border-radius:3px;position:relative;transition:color .2s}
.sitenav a:hover,.sitenav a[aria-current="page"]{color:var(--cream)}
.nav-ind{position:absolute;left:0;bottom:2px;height:2px;width:40px;background:var(--burg-hi);transform-origin:0 50%;opacity:0;transition:transform .45s cubic-bezier(.22,1,.36,1),width .45s cubic-bezier(.22,1,.36,1),opacity .25s;pointer-events:none;clip-path:polygon(4% 100%,100% 0,96% 0,0 100%);height:3px}
.nav-ind{clip-path:none;border-radius:2px}
.nav-cta{flex:none}
.nav-cta.is-current{box-shadow:0 0 0 2px var(--cream)}
.mnav-in a[aria-current="page"]{color:var(--burg-hi)}
.mnav-hq{font-size:14px;color:var(--slate);padding:16px 0 0;text-decoration:none;border:0!important;font-family:var(--f-body)!important}
@media (max-width:1000px){.sitenav a{padding:10px 8px;font-size:14px}}
@media (max-width:860px){.nav-cta{display:none}}
/* page transition: a dark panel with the V cuts across between pages */
.pt{position:fixed;inset:0;z-index:150;background:var(--ink);display:grid;place-items:center;pointer-events:none;clip-path:polygon(0 0,0 0,0 100%,0 100%);}
.pt svg{width:min(28vw,180px);height:auto;opacity:0;transform:scale(.9);transition:opacity .3s,transform .5s cubic-bezier(.22,1,.36,1)}
.pt.in{clip-path:polygon(0 0,120% 0,100% 100%,-20% 100%);transition:clip-path .36s cubic-bezier(.7,0,.3,1);pointer-events:auto}
.pt.in svg{opacity:1;transform:scale(1)}
.pt.cover{clip-path:polygon(0 0,120% 0,100% 100%,-20% 100%);transition:none}
.pt.cover svg{opacity:1;transform:none;transition:none}
.pt.out{clip-path:polygon(120% 0,120% 0,100% 100%,100% 100%);transition:clip-path .5s cubic-bezier(.7,0,.3,1) .05s}
.pt.out svg{opacity:0;transition:opacity .25s}
@media (prefers-reduced-motion:reduce){.pt{display:none}}
/* page heroes on inner pages: dark, with the layered 3D mark */
.page-hero{position:relative;overflow:hidden;padding-block:calc(116px + var(--top)) clamp(56px,7vw,96px);border-bottom:0}
.ph-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,.65fr);gap:40px;align-items:center;position:relative;z-index:1}
.ph-copy{display:grid;gap:18px;min-width:0}
.ph-copy .crumb{margin-bottom:0}
.ph-copy .lede{margin-top:0;max-width:40em}
.page-hero h1{max-width:16ch}
.ph-edge{position:absolute;left:0;right:0;bottom:-1px;height:clamp(40px,6vw,80px);pointer-events:none}
.ph-edge::before{content:"";position:absolute;inset:0;background:var(--edge,var(--light));clip-path:polygon(0 100%,100% 0,100% 100%)}
.ph-edge::after{content:"";position:absolute;inset:0;background:var(--burg);clip-path:polygon(0 100%,100% 0,100% 8%,0 108%)}
.mark3d{position:relative;aspect-ratio:400/280;width:100%;max-width:320px;justify-self:end;perspective:900px;transform-style:preserve-3d}
.mark3d svg{position:absolute;inset:0;width:100%;height:100%;transform:translateZ(calc(var(--i) * -4px)) rotateY(var(--ry,-14deg)) rotateX(var(--rx,6deg));filter:brightness(calc(1 - var(--i) * .11));transition:transform .6s cubic-bezier(.22,1,.36,1)}
.mark3d svg:first-child{filter:drop-shadow(0 26px 30px rgba(109,18,48,.4))}
@media (max-width:860px){.ph-grid{grid-template-columns:1fr}.mark3d{display:none}.page-hero{padding-block:calc(96px + var(--top)) 64px}}
.jump{display:flex;flex-wrap:wrap;gap:8px}
.jump a{border:1px solid var(--line-2);border-radius:999px;padding:9px 16px;font-size:14px;font-weight:600;text-decoration:none;color:var(--cream);min-height:44px;display:inline-flex;align-items:center;transition:border-color .2s,background .2s}
.jump a:hover{border-color:var(--cream);background:rgba(233,225,211,.06)}
/* shared */
.sec-head.row{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:20px 40px;max-width:none}
.sec-head.row>div:first-child{max-width:720px;display:grid;gap:16px}
.sec-links{display:flex;gap:18px;align-items:center;flex-wrap:wrap}
.textlink{font-weight:600;color:var(--burg);text-decoration:none;position:relative;padding:6px 0;justify-self:start;display:inline-block}
.textlink::after{content:"";position:absolute;left:0;right:0;bottom:2px;height:1.5px;background:currentColor;transform:scaleX(.3);transform-origin:0 50%;transition:transform .35s cubic-bezier(.22,1,.36,1)}
.textlink:hover::after{transform:scaleX(1)}
.btn.ghost.on-dark{border-color:var(--line-2);color:var(--cream)}
.btn.big{min-height:54px;font-size:16px;padding:0 26px}
/* home: intro */
.intro-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(28px,6vw,96px);align-items:start}
.intro-copy{display:grid;gap:16px}
@media (max-width:860px){.intro-grid{grid-template-columns:1fr}}
/* home: service cards, distinct and interactive */
.scards{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.scard{position:relative;display:grid;gap:12px;align-content:start;text-decoration:none;color:var(--on-paper);background:var(--card);border:1px solid #E2D8C8;border-radius:6px;padding:26px 22px 22px;min-height:250px;transform:perspective(900px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg));transition:transform .45s cubic-bezier(.22,1,.36,1),box-shadow .35s,border-color .35s;overflow:hidden;isolation:isolate}
.scard::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(260px circle at var(--mx,50%) var(--my,0%),rgba(201,96,127,.14),transparent 60%);opacity:0;transition:opacity .3s}
.scard:hover,.scard:focus-visible{border-color:rgba(109,18,48,.35);box-shadow:0 26px 44px -30px rgba(27,21,23,.45)}
.scard.is-lit::before,.scard:focus-visible::before{opacity:1}
.scard-ic{width:44px;height:44px;color:var(--burg);display:block}
.scard-ic svg{width:100%;height:100%}
.scard h3{font-size:28px}
.scard p{color:var(--on-paper-dim);font-size:15px}
.scard-more{margin-top:auto;font-weight:600;font-size:14px;color:var(--burg);display:inline-flex;gap:8px;align-items:center}
.scard-more::after{content:"";width:18px;height:1.5px;background:currentColor;transition:width .3s cubic-bezier(.22,1,.36,1)}
.scard:hover .scard-more::after{width:30px}
@media (max-width:1060px){.scards{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.scards{grid-template-columns:1fr}.scard{min-height:0}}
/* home: approach on dark */
.hsteps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;border-top:1px solid var(--line-2)}
.hsteps li{padding:24px 22px 8px 0;display:grid;gap:8px;align-content:start;position:relative}
.hsteps li+li{padding-left:22px;border-left:1px solid var(--line)}
.hs-n{font-family:var(--f-display);font-size:44px;font-weight:600;color:var(--burg-hi);line-height:1}
.hsteps h3{font-size:26px}
.hsteps p{color:var(--cream-dim);font-size:15px}
@media (max-width:860px){.hsteps{grid-template-columns:1fr 1fr}.hsteps li:nth-child(3){border-left:0;padding-left:0}.hsteps li{border-top:1px solid var(--line)}}
@media (max-width:520px){.hsteps{grid-template-columns:1fr}.hsteps li+li{border-left:0;padding-left:0}}
/* home: founders preview */
.founders-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,6vw,80px);align-items:center}
.founders-grid>div{display:grid;gap:18px;justify-items:start}
.fminis{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.fmini{display:grid;grid-template-columns:auto 1fr;column-gap:16px;align-items:center;background:var(--card);border:1px solid #E2D8C8;border-radius:6px;padding:16px 18px;transform:perspective(900px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg));transition:transform .45s cubic-bezier(.22,1,.36,1),box-shadow .35s}
.fmini:hover{box-shadow:0 20px 34px -26px rgba(27,21,23,.45)}
.fmini .mono{grid-row:span 2;width:52px;height:52px;border-radius:50%;background:var(--ink);color:var(--cream);display:grid;place-items:center;font-family:var(--f-display);font-size:21px;font-weight:700;position:relative;overflow:hidden}
.fmini .mono::after{content:"";position:absolute;left:-10%;right:-10%;top:52%;height:3px;background:var(--burg-hi);transform:rotate(-30deg)}
.fmini b{font-family:var(--f-display);font-size:24px;font-weight:600}
.fmini span:not(.mono){font-size:14px;color:var(--burg);font-weight:600}
@media (max-width:860px){.founders-grid{grid-template-columns:1fr}}
/* home: closing call to action */
.home-cta{background:linear-gradient(115deg,var(--ink) 0%,var(--ink) 55%,#1d0a12 100%)}
.cta-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr);gap:clamp(28px,6vw,80px);align-items:center}
.cta-grid>div:first-child{display:grid;gap:18px}
.cta-side{display:grid;gap:16px}
.cta-side .audit-get{background:var(--ink-2)}
@media (max-width:860px){.cta-grid{grid-template-columns:1fr}}
/* services page: each service a distinct component, each part of it a bordered block */
#services .svc{border:1px solid #E2D8C8;border-radius:6px;position:relative;isolation:isolate;overflow:hidden;transform:perspective(1200px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg))}
#services .svc::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(380px circle at var(--mx,50%) var(--my,0%),rgba(201,96,127,.10),transparent 60%);opacity:0;transition:opacity .3s}
#services .svc.is-lit::before{opacity:1}
#services .svc .body>ul{border:1px solid #E8DFD1;border-radius:4px;padding:14px 16px;background:#FFFEFB}
#services .svc .outcome{border:1px solid #E8DCCC;border-left:3px solid var(--burg);border-radius:4px}
#services .svc .best{border:1px solid #E8DFD1;border-radius:4px;padding:10px 14px;background:#FFFEFB}
#services .svc .viz{border:1px solid #E2D8C8;border-radius:4px}
#services .svc h3{padding-bottom:4px}
.svc-grid{gap:20px}
/* pricing cards: a soft light follows the cursor */
#pricing .pk{position:relative;isolation:isolate;overflow:hidden;transform:perspective(1200px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg))}
#pricing .pk::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(320px circle at var(--mx,50%) var(--my,0%),rgba(201,96,127,.10),transparent 60%);opacity:0;transition:opacity .3s}
#pricing .pk.is-lit::before{opacity:1}
/* about */
.where-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,6vw,80px);align-items:center}
.where-grid>div:first-child{display:grid;gap:16px}
@media (max-width:860px){.where-grid{grid-template-columns:1fr}}
#values-sec #values{margin-top:0}
.contact-lines{display:grid;gap:6px;font-size:15px}
#audit .audit-get{background:var(--ink-2)}
/* footer: a closing invitation on every page */
.foot-cta{display:flex;flex-wrap:wrap;gap:16px 28px;align-items:center;justify-content:space-between;padding-bottom:36px;margin-bottom:36px;border-bottom:1px solid var(--line)}
.foot-cta h2{font-size:clamp(30px,3.6vw,44px)}
/* the hero mark is the control for the 3D symbol */
.hero-mark{touch-action:pan-y;cursor:grab}
.hero-mark:active{cursor:grabbing}
.hero-mark.on-v{cursor:pointer}
.mark-hint{bottom:-2px}
.hero.has3d .mark-hint::after{content:" or drag it"}

/* founder photos */
.mono.photo{background:var(--paper-2);padding:0}
.mono.photo::after{display:none}
.mono.photo img{width:100%;height:100%;object-fit:cover;object-position:50% 50%;display:block}
#team .founder .mono{width:76px;height:76px;font-size:26px}
.fmini .mono{width:60px;height:60px}

/* thin black ring around every headshot (photos and initials alike) */
.founder .mono,.fmini .mono{box-sizing:border-box;border:1.5px solid #000}